While paying to reach your own social following may sound ridiculous, doing so drives more engagement and more conversions than other … [Read more...] about Why Everybody is Spend Money to Play on Social Media.
Ad Groups and Keywords: How to Manage a Google AdWords Campaign
The basic building blocks of every Google AdWords campaign are ad groups and keywords – but do you know how to plan, set-up, and optimize these key … [Read more...] about Ad Groups and Keywords: How to Manage a Google AdWords Campaign
Scale's Link Roundup No. 2
Welcome to Friday's Link Roundup. As leaders in the web design industry, Scale is constantly on the lookout for new and exciting ways to … [Read more...] about Scale's Link Roundup No. 2
2 New Ways to Advertise Using Google Maps
Google Maps is the most popular online mapping destination. Seventy-one percent of the 91.7 million people in the US who visited maps online in … [Read more...] about 2 New Ways to Advertise Using Google Maps
Web Assessment Best Practices
Often businesses create a website and then think their work is done. But website creation is just the beginning; for a website to be effective, it … [Read more...] about Web Assessment Best Practices
Five Changes to Facebook Advertising that Affect Your Business
Facebook is a marketer’s dream. With hundreds of millions of users who willingly give out personal information and regularly check the site, it … [Read more...] about Five Changes to Facebook Advertising that Affect Your Business
The Problem with Google Adwords Advertising
[dropcap cap="H"]ave you tried using Google Adwords advertising? Perhaps you have used the plethora of do-it-yourself tools that Google provides to … [Read more...] about The Problem with Google Adwords Advertising
Simplified guide to buying search engine advertising
Untangling all the options for search advertising can be a big challenge. It seems that everyone knows they need to be advertising online. While … [Read more...] about Simplified guide to buying search engine advertising
Search marketing services overview
We drive results. Scale's search marketing strategies deliver the results you demand from your online advertising. Our team of marketers, … [Read more...] about Search marketing services overview
